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Motif

1 Jul - 16 Aug 2010, Erawan Bangkok

Motif @ Erawan Bangkok

The Fifth-essence of an elegance that reinvent borders between in and out.
The planning concept of a leader's company
in the production of high quality furnishings.

Experience in outdoor furniture
Experience and innovation, tradition and product development, expertise and experimentation are all key words when it comes to describing Roda products. The company's history is a consolidated centripetal force; its future-driven design approach a spinning centrifugal force. Together, the absolute equilibrium they attain is: total quality. For a tasteful brand, not a product.

Pioneers of In/Out design
Roda understands and explores the duplicity of a home's indoor and outdoor habitat. Its familiarity with both has led to aesthetic and functional exchange between the two, with a design language all its own.

Stopping in the garden, on a terrace, under a porch, it isn't only to appropriate of an outdoor space dimension, but it is another expression for inhabit, a perception of a present-day wellness, a phantom luxury that is enrichment of his personal time.

One glass window is a kind of a baffle that doesn't divides and joins only in and out, but settings of the same house. The window and door fitter frames the outdoor, becoming appreciable from the inside and vice versa. This exchange of looks, continuous and biunique, stipulates the choice of furnishing the outdoor how it will be one more room: or better, the twin's room of all rooms of the house. Thanks to Roda's unexcelled cross-pollination, it is now possible to perceive an actual interior project outdoors, where colors, materials and technology are design-driven. Once inside, the spontaneous conviviality of outdoor living is magically transferred to the interior.

Not just outside
Roda brings its furniture inside by translating the atmosphere and positivity of outdoor living into interior design. The pieces are vibrant, not just in the meticulously wrought details or selection of finishes, but in the way they palpably embody the pleasurable and primordial experience of outdoor living.

Universal design
No boundaries between indoors and out. No preconceptions to limit the design grace of each single product. Contemporary style and cosmopolitanism are the horizons guiding Rodolfo Dordoni's skills as our scrupulous coordinator. Collections with an extraordinary molecular Energy, to be able to synergycally converse with the indoor rooms of the house with emotionality, interfacing transversely with any other design furniture.

Quality products
All Roda products squarely represent the concept of durability. And durability is a serious quality when you're talking about furniture that must withstand all weather conditions. This means that Roda's materials, assembly techniques and finishes are very carefully chosen – during the manufacturing process and for all the time after that. A perfect example is the textile project, this anticipate the taste fluctuations where doesn't miss the traditional features seep through the modern sensitiveness.

Roda History

Roda was founded in 1990 as a company specialising in the production of top quality outdoor furniture.

The company's success was assured thanks to its passion and experience, combined with the acute intuition of its founder, Roberto Pompa, one of the first Italians to work on the new Interior Garden concept: an interior garden that does away with the increasingly transient boundary between indoors and out.

Roda really established itself in Italy and Europe from 1990 to 2000, specialising in teak furniture production distinguished by its quality and excellent design. It is also the Italian distributor for a number of companies in the outdoor furniture sector, such as Dedon- that still distributes with the Belgian brand Trib?- Fermob, and Kettal.

The first turnaround came in 2000: Roda decided to target the public directly with a major advertising campaign, as well as focusing on the trade in its specific sector and indoor furniture retail outlets, which are demonstrating an increasing appreciation of its collections. Since then, its turnover has grown considerably.

During this period, in 2004, Roda was the first manufacturer in this sector to design furniture that could be used both indoors and outdoors.

In 2005 the choice to consult to one of the maximum interpreters of the Italian design in the world, Rodolfo Dordoni, commissioning him the project to realise furniture that could be totally inserted in the cultural dictates of the design for indoor, using materials for outdoor. Dordoni developed Net-work, a collection that expresses this concept and this new way of life perfectly. Thanks to this collection Roda get the paternity of a new sector: the IN and OUT.

Roda began to make a name for itself as a trend setter, interpreting the outdoors, with its connotations of relaxation, emotion, informality and elegance, as contiguous with the indoors and vice versa.

In 2007, Roda presented its catalogue, which clearly demonstrated its innovative approach to the world of the outdoors and interior design.

2008: the creative team of Roda grew thanks to the contribution of new world-famous designers, Gordon Guillaumier and Lievore Altherr Molina Studio, who started working together with Rodolfo Dordoni, Art Director of the company; they signed some collections presented during the last edition of the “Salone del Mobile”, in Milan.

With the 2009 catalogue, the physiognomy of Roda is definitively clear: a “lovemark” brand whose products are loved by people who are faithful to them and suggest them to their friends.

Tel. 02 250 7740-1
Fax. 02 250 7742
Email : info@motifartofliving.com